In the christmas bbc idents you can see that the bbc is a family orientated channel. They started when there were only really 3 channels and 2 of them were bbc (the other was itv). They showed that they were family orientated by brightening up the usually dull idents featuring only a spinning globe. They brighten the idents by using more colour, putting snowflakes in the background sometimes they changed the spinning globe and used other images such as a bauble a present or a christmas tree.
As the number of channels increased the bbc had to try harder to appeal to its audience and to sustain its viewing figures. They have done this by using more imaginitive and eyecatching material such as ice skating penguins, judges on space hoppers and a snowball the size of a house. This has the effect of attracting niche audiences from other channels.
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